THE SIRIUS STREAMING OPPORTUNITY

Get 18-34 year-olds to see that SXM Streaming is superior to alternatives
by illustrating its unique points-of-difference.

We must show them
01. Who SiriusXM really is — it’s not the radio you know
02. What SiriusXM can really do — prove out its breadth, depth, & discoverability

THE CONSUMER BARRIERS

Not enough people know what SXM has to offer. It’s siriusly underrated and misunderstood.

Click for a closer look :)

THE COMPETITIVE LANDSCAPE

How other content streaming platforms stack up.

WHAT THEY HAVE

+ born of the internet

+ well-known & accessible with younger audiences

+ any content at any time at a great price

+ option to download content

But where they flourish also informs where they fall short:

The user has total control

WHERE THEY FALL SHORT

- are vast, complex and self-guided

- discovery is limited, you get stuck listening to the
same stuff over & over

- lacks dimension to content

THE CREATIVE BRIEF

THE INSIGHT

When we don’t let go of our control, we miss out on really cool things.

and that’s true of the content we
listen to, too. When we don’t let go of our control over what’s playing,
we miss out on some really cool stories, new perspectives,
and different music.

THE BRAND ADVANTAGE